creative

Stay plugged in to today’s technology

The pace of innovation and adoption of technology continues to accelerate. MERCURY’s D4 process ensures you aren’t left behind. From Discovery to Design, Development and Deployment, we define and bring your digital strategy to life, regardless of the platform. Websites, digital advertising, mobile activations, and content strategy ensure you are reaching your customers where and when they are getting their information and entertainment.

MERCURY’S D4 DIGITAL PROCESS

MERCURYcsc’s D4 process builds on these principles to create something more significant than just web design. It starts with a deep dive into a brand’s business goals and customers’ perspectives, and then leverages those insights into a digital strategy and execution that brings users and content together to affect real, measurable results.

This process allows our clients to better connect with their customers by understanding how they perceive the brand and what their needs are. This knowledge provides the impetus necessary to break content out of traditional silos and begin organizing it according to the user’s perspective, putting the right messages in front of the right people at the right time.

Our D4 web development process is a pure web process, driven only by the brand, potential users and their needs. It is forward-thinking in terms of technology and process, and employs industry best practices across the board.

The D4 process: Cohesive and comprehensive digital development

Each of the four Ds builds upon the previous one. Just as you’d never plant a garden without first tilling the soil, you cannot begin Design or Development until you’ve completed Discovery, as tempting as that may be.

The bottom line is that it is relatively easy to create something that looks pretty on the surface, which is why there are so many people offering that service. Only a process like D4 can lead to something truly useful that affects the bottom line, and only an agency that natively understands travelers can effectively translate that success to travel brands.