When we say a brand has to stand for something, we mean that you have to own a position in the market that gives your business relevance and meaning among all stakeholders, to clearly differentiate your brand and products from the competition's. MERCURY’s work on brand platforms, brand positioning, brand personality, and brand identity provide the foundation for your brand to gain a reputation and a following built from truth, clarity, and consistency.
A brand is how you communicate to your audience. It defines how you speak to your social media audience, how you interact with your customers in your store, what you say in print ad or a 30 second commercial. It's your voice.