MERCURYcsc’s strategies and activations aren’t only fueled by our personal experiences and expertise. Our in-house, qualitative research team dives deep into our client’s teams and databases, industry trends, and third party research. We also enlist the help of MERCURY’s proprietary Think T+O™ forum to determine why people behave the way they do.
Think T+O. It’s actionable research made possible by exclusive access to a forum of 1,600 handpicked Adventurists from across the globe. These people are passionate about travel and the outdoors. They take an average of five leisure trips a year. And they spend hundreds and thousands of dollars on outdoor gear. Every. Single. Year.
Their opinions and insights are the building blocks of our approach to identifying trends, developing brand strategies, and designing effective marketing. The Think T+O forum helps us gain unique insights for clients, understanding what’s important to these consumers and how they make decisions.
Think T+O forum members share their thoughts with us through surveys, online discussions, and other research projects. Here are a few participants who, alongside of 1,600 other members, we tap for insights and ideas.
Interested in sharing your thoughts about travel and the outdoors through surveys, online discussions, and other research projects?