Analytics

Qualitative insights at the heart of customer behavior

MERCURYcsc’s strategies and activations aren’t only fueled by our personal experiences and expertise. Our in-house, qualitative research team dives deep into our client’s teams and databases, industry trends, and third party research. We also enlist the help of MERCURY’s proprietary Think T+O™ forum to determine why people behave the way they do.

Our award-winning travel and outdoor marketing has a secret ingredient.

Think T+O. It’s actionable research made possible by exclusive access to a forum of 1,600 handpicked Adventurists from across the globe. These people are passionate about travel and the outdoors. They take an average of five leisure trips a year. And they spend hundreds and thousands of dollars on outdoor gear. Every. Single. Year.

Their opinions and insights are the building blocks of our approach to identifying trends, developing brand strategies, and designing effective marketing. The Think T+O forum helps us gain unique insights for clients, understanding what’s important to these consumers and how they make decisions.

THE THINK T+O FORUM

Think T+O forum members share their thoughts with us through surveys, online discussions, and other research projects. Here are a few participants who, alongside of 1,600 other members, we tap for insights and ideas.

Interested in sharing your thoughts about travel and the outdoors through surveys, online discussions, and other research projects?

"This was my first cutthroat trout and I was going nuts," says Stu, of Texas, about fishing the Lamar River inside Yellowstone.

Yenealem smiles from one of hottest, harshest environments on earth: Danakil Depression, Ethiopia.

Using her hands to clamber about, Molly from Miami experiences canyon hopping in the Santa Catalina Mountains.

Hiking, acclimatizing, and bad food are part of making it to Everest Base Camp. "I wouldn’t change a thing about the journey!" says Jill from New York.

Interested in sharing your thoughts about travel and the outdoors through surveys, online discussions and other research projects?

LEARN MORE ABOUT BEING A THINK T+O PANELIST.

THE ADVENTURISTS

CHARACTERISTICS

  • Well integrated—a purposeful part of converged strategy
  • User focused—built to achieve business goals by way of serving the needs of the user
  • Research driven—based on hard data, not conjecture
  • Iterative—built with constant change in mind

BEHAVIORS

  • Well integrated—a purposeful part of converged strategy
  • User focused—built to achieve business goals by way of serving the needs of the user
  • Research driven—based on hard data, not conjecture
  • Iterative—built with constant change in mind