How We Work
We connect brands to consumers who value authentic places and immersive experiences. Our process for doing this is broken down into three main phases:
Story
Who are you, what is your authentic story? Some of our clients already know these answers, some need us to help them figure it out. Either way, we do a thorough deep dive into your brand as it relates to this influential audience, to extract relevant insights. Then we apply those to everything we do for you.
Emotion
You know your story, but you're having trouble articulating it. You have all the pieces, but you need help putting the puzzle together. You're not alone. Our process of hanging emotion on the brand brings your story to life through creative imagery that connects with the 55 million US consumers interested in authentic places and immersive experiences. Plus, we'll create a roadmap for the brand that your entire organization can buy into and deliver.
Engagement
Dream… plan… buy… experience… share. Your brand must resonate with the target audience throughout every phase. We can help you with the strategy, creative and media tactics to engage the target in PR, interactive, video, traditional-just about any place the consumer touches your brand.
What We Do
- Research
- Brand Strategy
- Partnerships
- Destination Marketing
- Public Relations
- Media Planning & Buying
- Interactive and Web
- Stakeholder Relations
- Video and TV
- Social Media
- Print & Collateral
- Tracking & Measurement
What We Know
| Destinations |
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|---|---|
| Outdoor Retail |
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| Resorts & Lodging |
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| Fly Fishing |
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| Conservation |
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| Transportation |
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| Financial Services |
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| Non-profit |
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Partners
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Leisure Trends Group
Leisure Trends Group is a full service market research company and market expert on leisure time, fitness, travel, and recreation. Since its inception in 1989, Leisure Trends has conducted hundreds of qualitative and quantitative studies specific to these industries. They have extensive experience in the area of identifying active consumers and their attitudes, behavior and purchases. Their research into issues of a quantitative and qualitative nature span from customer satisfaction surveys to price elasticity for the recreation, sports, travel and leisure industry.
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Spark Communications
Spark Communications was created in 1999 (as StarLink Worldwide) and is an agency dedicated to exploring new ways to create meaningful connections in the rapidly accelerating communications environment. Spark is uniquely configured for the speed and agility necessary to win in today's evolving media world. As part of Starcom MediaVest Group and owned by Publicis, Spark leverages the vast resources of one of the largest marketing organizations and was recently named 2009 Media Boutique Agency of the Year by Media Magazine.
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Alexis Sanford Consulting
Partners Alexis Sanford and Sage Baker channel a passion for asking questions and curiosity about how the best brands work into strategic branding projects for the likes of Starbucks, The Lance Armstrong Foundation, Lexus and Nike. Their work includes market exploration, new product investigation, brand positioning, strategic work sessions, brainstorming workshops and communications development.