Geotravelers are like many consumers in that they buy a wide variety of products and services at different stages in their lives. However, because travel to authentic places is such an integral part of their lifestyle, there are certain products and services that they are more likely to purchase with higher expenditure and/or frequency so long as the values of the brand are in alignment with their own.

We know this about the Geotraveler because we've done the research. Many of our insights into the attitudes and behaviors of Geotravelers have been flushed out during extensive interviews with members of our proprietary online focus group. Developed and facilitated by our partnering account planning team, SpotInquiry of Austin, Texas, MercuryCSC frequently uses this group of Geotravelers from across the country for custom research to help solve the business problems of our clients. Putting a problem in front of our panel is quick and easy—and a great way to get a project started with MercuryCSC.

MercuryCSC is also a member of several travel organizations and associations including the Adventure Travel Trade Association, US Travel Association, and The Conservation Alliance. These strategic partnerships provide valuable insights into the current state of the travel industry and the Geotraveler.

Geotraveler Research

• Annual household income is 25% higher among Geotravelers than the average U.S. citizen and 15% higher than all other travelers.
• Geotravelers took an average of 7 trips in the past year (5 for leisure) or about 30% more than all other segments.
• Geotravelers spend a higher proportion of their income on travel and related goods and services.
• Geotravelers are innovators (the first 10% to adopt a product) and early adopters (the next 10–15%) thus making them influential over other segments.

A Sample of goods and services relevant to Geotravelers

• Adventure Travel, Ecotourism, and Agritourism Operators
• Destinations
• Hotels and Resorts
• Modes of Transportation
• Booking Services
• Travel Accessories
• Apparel
• Sunglasses
• Cameras
• Camping Gear
• Watches
• Packs/Luggage