First Interstate Bank might seem a bit out of place when compared to the rest of the clients on our roster. But authenticity of place and locally-based decisions are pillars of their business model. Our understanding of how to connect with customers who value such things in their bank has helped First Interstate thrive during one of the worst financial crises in our nation’s history. They’ve added branches and become a publicly traded company, all while continuing a legacy of community commitment. A redefined brand story has helped First Interstate grow into a regional bank that competes on the national level, while continuing to maintain and strengthen their local connections.