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The Risk of Undervaluing our Great Walls

"Yellowstone is to us, what the Great Wall is to you," said one of my Chinese tourism counterparts at our recent meeting in Beijing. This shouldn't be a revolutionary concept to a Montanan, but his Confucious-like delivery of such an obvious truth stuck with me all the way to this post. It was the sort of simple pronouncement that makes you say, "Well, duh," yet delivers an amazing moment of clarity at the same time.

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Out of Hotels, Into Hostels: Millennials are Travelers, Not Tourists

Let’s talk Millennials. It’s the generation of 20-somethings and early 30-year-olds defined by birth year but better understood for their appreciation of diversity, global perspective, economic optimism and desire to see the world. What we have is a whole generation of Geotravelers — or, in MercuryCSC lingo, people who are passionate about travel, the outdoors and sense of place.

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Collect the Dots, Then What?

Graph data courtesy Destination Analysts

Writer and entrepreneur Seth Godin always seems to say the right thing in the right way, and I often find myself quoting him or referencing his sage advice. This week was no different as I was explaining to a prospective client about the insights work that we do. To paraphrase Godin, we don’t just collect dots, we connect them. By connecting the right dots, we distill all of those dots down to the most actionable insights for our clients.

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4 Key Insights about What Consumers Want from Sustainable Destinations

Consumers don't have a consistent understanding of the definition of sustainability, which can make it hard for travel providers to meet their expectations.

Sustainability in the tourism industry was a hot topic as the World Travel Market (WTM) convened earlier this month in London, bringing together an estimated 40,000+ travel professionals from more than 150 countries across the world. Maclaren was there to present research in conjunction with the launch of the Sustainable Destination Leadership Network (SDLN).

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