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July 6, 2015 Marketing by Donnie Clapp
May 13, 2015 Marketing by Jeff Welch
Millennials. They're everywhere. Marketers and the media can't stop talking about them. They're diverse, digital, socially-minded and if you believe what you read, they represent all of the immense changes we've seen in technology and the economy in the past 10 years.
March 31, 2015 Marketing by Mike Geraci
This was the question for the Gallatin Valley Land Trust (GVLT). Through a natural evolution true to its mission, GVLT has become more than a traditional land trust (as the name implies) as its programs have expanded to address trail development, conservation, planning and policy. As well, the reach of its activities now extends beyond the Gallatin Valley into other areas of southwest Montana.
March 5, 2015 Marketing by Donnie Clapp
Video is more important than ever for consumers making purchase decisions—especially in travel and tourism. But this doesn't just mean people are more likely to be inspired by video travel ads. It also means there's more competition out there, and breaking through the noise to reach Montana's primary audience of ad-speak-averse Geotravelers was our challenge.
February 9, 2015 Marketing by Jeff Welch
Six years ago I was sitting in one of those Internet cafés you see in tourism towns in developing nations. This one also had a fax machine, and I was there waiting to receive a fax from my real estate agent, sipping coffee, admiring the decayed colonial splendor of Antigua, Guatemala. I was about to pull the trigger on what was for my family a pretty big lifestyle change and a significant financial risk.