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February 3, 2016 Marketing by Donnie Clapp
Marketing has gotten complicated. There are so many options available to boost your brand. Which is the best? Don't fret. MERCURYcsc's Director of Emerging Media Donnie Clapp is here to help.
January 25, 2016 Marketing by Maclaren Latta
Brand creep occurs when you're not paying attention. It's important to stay focused on your brand and your audience. Here are a couple of questions that you should ask yourself often in order to keep your brand on track.
January 20, 2016 Marketing by Jeff Welch
It's hard to consume news these days without getting bombarded with constant updates of the Republican primary race. The marketing landscape, unfortunately, is analogous of the rhetoric coming out of the mouths of some politicians, where tactics are placed ahead of strategy. There's a lot of impulsive actions without a strategic approach. We would warn any brand who thinks that's a smart idea.
January 14, 2016 Marketing by Seth Neilson
When a company changes leadership, sometimes the first sell is to the brand's employees and shareholders. Having staff believe in its new president is an important first step in ultimately selling to customers. Find out how we helped First Interstate Bank introduce its new CEO to its stakeholders.
December 3, 2015 Marketing by Maclaren Latta
The federal Land and Water Conservation Fund wasn't recently reauthorized by the U.S. Congress, and the uproar was surprisingly rather faint. While the status of the program, which funds thousands of projects in every state each year, remains in flux, it did make us wonder: What does Experience Seekers think about activism, and what issues are closest to their hearts? Should brands engage in environmental activism? We tell you in the latest edition of MERCURYcsc's The Pulse report.