Featured Entry in Marketing
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February 9, 2015 Marketing by Jeff Welch
Six years ago I was sitting in one of those Internet cafés you see in tourism towns in developing nations. This one also had a fax machine, and I was there waiting to receive a fax from my real estate agent, sipping coffee, admiring the decayed colonial splendor of Antigua, Guatemala. I was about to pull the trigger on what was for my family a pretty big lifestyle change and a significant financial risk.
January 15, 2015 Marketing by Jeff Welch
Thanks to the proliferation of media and the Internet, we live in a world where we know a lot about a lot of things. We know about the last five northern white rhinos on earth. We know how two guys climbing El Cap go to the bathroom. We know things we shouldn't know and we know things we don't need to know. Unlike just a few generations past, we know many, many things that have little bearing on our actual lives. This makes it harder to care about things that do.
Knowing has a curious relationship with caring. And this relationship is particularly important for marketers to understand.
December 30, 2014 Marketing by Mike Geraci
Developing and bringing brand marketing campaigns to life is a lot like having a baby. There’s conception, gestation, and ultimately a couple of big, long pushes to get it out into the world. In the process, there’s headache, heartburn, weight gain, lack of sleep, and finally a bundle of joy. Also, your belly button may stick out.
In 2014, MERCURYcsc and our clients gave birth to a lot of babies. As with children, we love them all equally but different, and we are proud of all of them. So here, in no particular order, are the top strategies and campaigns we brought into the world in 2014.
December 11, 2014 Marketing by Seth Neilson
It was inevitable—almost immediately after the Bobcat Banking spot was in the can, we were talking about Griz Banking. The Cat-Griz game in November was the perfect time to premiere our next commercial for First Interstate Bank, so we put a plan together, checked the weather, and made it happen.
November 19, 2014 Marketing by Donnie Clapp
If you were an Outdoor brand and you'd decided to commit to a big event sponsorship like the 2014 GoPro Mountain Games, how would you capitalize on that opportunity? Would you give product away? Make T-shirts? How would you extend the reach of your sponsorship beyond the gates of the event and into the digital space?
This year, we had the chance to help Vasque do just that.