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May 13, 2015 Marketing by Jeff Welch
Millennials. They're everywhere. Marketers and the media can't stop talking about them. They're diverse, digital, socially-minded and if you believe what you read, they represent all of the immense changes we've seen in technology and the economy in the past 10 years.
March 31, 2015 Marketing by Mike Geraci
This was the question for the Gallatin Valley Land Trust (GVLT). Through a natural evolution true to its mission, GVLT has become more than a traditional land trust (as the name implies) as its programs have expanded to address trail development, conservation, planning and policy. As well, the reach of its activities now extends beyond the Gallatin Valley into other areas of southwest Montana.
March 5, 2015 Marketing by Donnie Clapp
Video is more important than ever for consumers making purchase decisions—especially in travel and tourism. But this doesn't just mean people are more likely to be inspired by video travel ads. It also means there's more competition out there, and breaking through the noise to reach Montana's primary audience of ad-speak-averse Geotravelers was our challenge.
February 9, 2015 Marketing by Jeff Welch
Six years ago I was sitting in one of those Internet cafés you see in tourism towns in developing nations. This one also had a fax machine, and I was there waiting to receive a fax from my real estate agent, sipping coffee, admiring the decayed colonial splendor of Antigua, Guatemala. I was about to pull the trigger on what was for my family a pretty big lifestyle change and a significant financial risk.
January 15, 2015 Marketing by Jeff Welch
Thanks to the proliferation of media and the Internet, we live in a world where we know a lot about a lot of things. We know about the last five northern white rhinos on earth. We know how two guys climbing El Cap go to the bathroom. We know things we shouldn't know and we know things we don't need to know. Unlike just a few generations past, we know many, many things that have little bearing on our actual lives. This makes it harder to care about things that do.
Knowing has a curious relationship with caring. And this relationship is particularly important for marketers to understand.