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November 26, 2013 Marketing by Jeff Welch
October 24, 2013 Marketing by Maclaren Latta
As difficult as it is to creative advertising that stands out in the crowded marketplace, that can sometimes feel like the easy part. When it comes time to prove the value of marketing campaigns, it can be difficult to figure out exactly what to measure.
October 24, 2013 Marketing by Donnie Clapp
MercuryCSC would like to welcome AAA MountainWest, Audley Travel, and Scientific Angler aboard as clients.
October 23, 2013 Marketing by Mike Geraci
Publicis and Omnicom, two of the world's largest marketing services companies, have merged. They claim it's not a move against other agencies, but a play in the big data space, putting them on a level playing field with data companies like Google. But what will happen when the data dries up?
August 2, 2013 Marketing by Mike Geraci
On August 1, 2013, Mike Geraci led an Outdoor University session at the OR Summer 2013 show on Converged Media campaigns for travel and outdoor clients. Check out the slides here.