Featured Entry in Marketing
Other Entries in Marketing
November 19, 2014 Marketing by Donnie Clapp
If you were an Outdoor brand and you'd decided to commit to a big event sponsorship like the 2014 GoPro Mountain Games, how would you capitalize on that opportunity? Would you give product away? Make T-shirts? How would you extend the reach of your sponsorship beyond the gates of the event and into the digital space?
This year, we had the chance to help Vasque do just that.
October 29, 2014 Marketing by Megan Regnerus
If you’re a marketing agency and your client is the Montana Office of Tourism (MTOT), your problem isn’t how to play up marginal outdoor assets to attract potential visitors, as it might be in other places. It’s how to make the right people aware of what you’ve got to offer at the right time. If you can figure out how to do that, the returns could be impressive.
Turns out, we did. And they were.
October 10, 2014 Marketing by Donnie Clapp
Two guys. One very early morning. Relive the shoot with “actor” Donnie Clapp (aka MERCURYcsc’s Director of Emerging Media), minus waking up before dawn and chugging a few Red Bulls.
September 22, 2014 Marketing by Maclaren Latta
Do brands really care about how to better connect with consumers? Yes, based on the turnout at our Think T+O party at Outdoor Retailer Summer Market this past August, they do. For those who missed it, we hosted a shindig at Hotel Monaco during OR—complete with our new signature G+T+O cocktail—attracting some of the best brands in the outdoor industry. We were celebrating our newly launched Think T+O™, sharing insights about travel + outdoors.
September 10, 2014 Marketing by Jeff Welch
You are defined by who you do business with as much as who you don't do business with. And it's both unrealistic and a mistake to target everyone. More businesses of all kinds should wear their ethos more proudly. They should align themselves with particular causes because that's how you create a passionate customer base. It's not some distracting corporate social responsibility initiative—it's basic marketing.