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August 11, 2016 Marketing by Jeff Welch
Why your company's passions may be lost on your customers.
August 8, 2016 Marketing by Mike Geraci
Snapchat is taking over the social scene. But as marketers, what are we doing here? The latest Pulse asks Adventurists about their use of Snapchat. The verdict... meh, for now.
July 19, 2016 Marketing by Jeff Welch
Digital was supposed to have solved communications problems, it's only ramped up the choices thus making it easy to know if you've made some kind of transaction but harder than ever to know if you've really made a connection. The old saying "the greatest problem in communications is the illusion that it has occurred" has never been more true. For marketers who so desperately need to communicate with new customers, the challenges are steep.
June 24, 2016 Marketing by Rachel Stevens
June 15, 2016 Marketing by Jeff Welch
DIY. It's the founder's mindset. That's how you got into business in the first place, because you could do something better than the next person. But as your company grows, "doing-it-yourself" is usually an unsustainable trap. This is particularly true when it comes to marketing.