Featured Entry in Marketing

Conspicuous Nonconsumption

Want to connect to the green consumer? Help them stand out. I recently listened to the Freakonomics podcast “Hey Baby, Is That a Prius You’re Driving?” and it got me thinking about consumption, specifically conspicuous nonconsumption, or conspicuous conservation. Call it what you want, the green consumer wants you to know they’re a good person–and that’s an insight that businesses can leverage to help change consumer behavior for the better. Sustainable brands often try to blend ...

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Other Entries in Marketing

It’s Not About The Tent: Experts Weigh In On The Multibillion Dollar Camping Business And How We’re Going About It All Wrong

MERCURYcsc’s latest webinar dives into the uncomfortable truths about camping: We love to hate it. It’s a paradoxical relationship that has forced travel and outdoor brands to reevaluate the way they’re talking about it and who they’re talking to. Joining Maclaren Latta, MERCURYcsc’s VP of consumer insights, is Luis Vargas, EVP at The Clymb – a Portland-based e-commerce site selling gear and adventure travel, and Alyssa Ravasio, CEO and founder of Hipcamp, an online booking company ...

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Report: 2015 Summer Market Pulse from Think T+O Finds In-Store Sales On the Rise

It’s early August, and OR is on the mind. During the 2014 Outdoor Retailer Summer Market, we celebrated our Think T+O™ Forum—our proprietary panel of 1,000 experience seekers who are passionate about travel and the outdoors—with some of the best brands in the outdoor industry. We also shared the results from our inaugural Summer Market Pulse, highlight the Forum’s gear purchasing habits in 2014.

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Case Study: The LARK, a Bozeman Hotel

For years, we had an eyesore for a front yard. The Imperial Inn first opened in 1963. I won’t pretend to have done real journalism here, but the word on the street is that it was a nice place back in the day. By 2011, when I moved to Bozeman from Whitefish, it had been closed and left to rot. The owners even left us a treat: a dump truck whose vintage door decoration became part of Merc culture ...

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