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February 11, 2014 Marketing by Megan Regnerus
Authenticity is a core value at Mercury as we work with travel and outdoor clients whose customers crave unique experiences in an increasingly homogenized world. But authenticity is showing up in other advertising sectors as well. What's behind this truth-telling trend, who is buying it and why?
January 31, 2014 Marketing by Mike Geraci
MercuryCSC teams up with Vasque Footwear to bring the new Find Out What's Within campaign to life through traditional, social and digital media strategies.
January 6, 2014 Marketing by Donnie Clapp
Christmas is a popular time for brands to try and come up with a way to generate some press, and our favorite this year was from small Canadian airline WestJet. And while the results are pretty impressive, I think WestJet may have missed some opportunities with this campaign. So I've come up with a few free suggestions for you if you're planning to try and emulate their success.
November 26, 2013 Marketing by Jeff Welch
October 24, 2013 Marketing by Maclaren Latta
As difficult as it is to creative advertising that stands out in the crowded marketplace, that can sometimes feel like the easy part. When it comes time to prove the value of marketing campaigns, it can be difficult to figure out exactly what to measure.