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April 14, 2014 Marketing by Jeff Welch
Great work places are based on cultures where employees are truly invested. Of course, a natural step in the evolution of this concept is to have leaders in the company become more than employees—they should have actual equity in the business. So today, I am announcing that three important leaders in the company have each purchased interests in MercuryCSC, becoming partners. I retain ownership as well.
February 11, 2014 Marketing by Megan Regnerus
Authenticity is a core value at Mercury as we work with travel and outdoor clients whose customers crave unique experiences in an increasingly homogenized world. But authenticity is showing up in other advertising sectors as well. What's behind this truth-telling trend, who is buying it and why?
January 31, 2014 Marketing by Mike Geraci
MercuryCSC teams up with Vasque Footwear to bring the new Find Out What's Within campaign to life through traditional, social and digital media strategies.
January 6, 2014 Marketing by Donnie Clapp
Christmas is a popular time for brands to try and come up with a way to generate some press, and our favorite this year was from small Canadian airline WestJet. And while the results are pretty impressive, I think WestJet may have missed some opportunities with this campaign. So I've come up with a few free suggestions for you if you're planning to try and emulate their success.