Featured Entry in Marketing

Conspicuous Nonconsumption

Want to connect to the green consumer? Help them stand out. I recently listened to the Freakonomics podcast “Hey Baby, Is That a Prius You’re Driving?” and it got me thinking about consumption, specifically conspicuous nonconsumption, or conspicuous conservation. Call it what you want, the green consumer wants you to know they’re a good person–and that’s an insight that businesses can leverage to help change consumer behavior for the better. Sustainable brands often try to blend ...

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Other Entries in Marketing

Case Study: 1% for the Tetons

After finishing a rebranding or a big project, we always perform a case study. We use insights from before we even touched the project and then dive in again after we've completed our work to compare. We work with our clients to name the problems and then solve them. In this case study, we look at our rebranding of 1% for the Tetons, located in Jackson, Wyoming.

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Stop Over-Communicating in the Name of Connection

Digital was supposed to have solved communications problems, it's only ramped up the choices thus making it easy to know if you've made some kind of transaction but harder than ever to know if you've really made a connection. The old saying "the greatest problem in communications is the illusion that it has occurred" has never been more true. For marketers who so desperately need to communicate with new customers, the challenges are steep.

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