Featured Entry in Marketing

Conspicuous Nonconsumption

Want to connect to the green consumer? Help them stand out. I recently listened to the Freakonomics podcast “Hey Baby, Is That a Prius You’re Driving?” and it got me thinking about consumption, specifically conspicuous nonconsumption, or conspicuous conservation. Call it what you want, the green consumer wants you to know they’re a good person–and that’s an insight that businesses can leverage to help change consumer behavior for the better. Sustainable brands often try to blend ...

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Other Entries in Marketing

Embracing Evolution — New Partners at MercuryCSC

Tanya White, Mike Geraci and Stacie Wunsch are now partners at MercuryCSC.

Great work places are based on cultures where employees are truly invested. Of course, a natural step in the evolution of this concept is to have leaders in the company become more than employees—they should have actual equity in the business. So today, I am announcing that three important leaders in the company have each purchased interests in MercuryCSC, becoming partners. I retain ownership as well.

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Authenticity: Who Else is Selling it?

Authenticity is a core value at Mercury as we work with travel and outdoor clients whose customers crave unique experiences in an increasingly homogenized world. But authenticity is showing up in other advertising sectors as well. What's behind this truth-telling trend, who is buying it and why?

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Breaking Down the Success of WestJet's Viral Christmas Video

Passengers who took the bait and scanned their boarding pass were in for quite a surprise.

Christmas is a popular time for brands to try and come up with a way to generate some press, and our favorite this year was from small Canadian airline WestJet. And while the results are pretty impressive, I think WestJet may have missed some opportunities with this campaign. So I've come up with a few free suggestions for you if you're planning to try and emulate their success.

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The One Question that Could Save your Business - Why?

Why ask why? Because if you don't, you roll out New Coke.

Why ask why? Because if you don't, you roll out New Coke. "Did you eat a bag of donuts for breakfast or something?" the PA asked rhetorically as she walked back in the room. I didn't get the humor. Or at this point, even the diagnosis. But it became clear moments later when she explained to me that I had diabetes. For a guy who is too old to have type one diabetes and too skinny to have ...

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