Featured Entry in Marketing

Conspicuous Nonconsumption

Want to connect to the green consumer? Help them stand out. I recently listened to the Freakonomics podcast “Hey Baby, Is That a Prius You’re Driving?” and it got me thinking about consumption, specifically conspicuous nonconsumption, or conspicuous conservation. Call it what you want, the green consumer wants you to know they’re a good person–and that’s an insight that businesses can leverage to help change consumer behavior for the better. Sustainable brands often try to blend ...

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Other Entries in Marketing

Stop Over-Communicating in the Name of Connection

Digital was supposed to have solved communications problems, it's only ramped up the choices thus making it easy to know if you've made some kind of transaction but harder than ever to know if you've really made a connection. The old saying "the greatest problem in communications is the illusion that it has occurred" has never been more true. For marketers who so desperately need to communicate with new customers, the challenges are steep.

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Summatime: What We're Reading

Summer is here! We are seeing all kinds of new travel and outdoor trends—on new platforms. When we're not out trail running or daydreaming about an upcoming summer vacay, here's what we're passing around the office. Try and Keep Up with the White House The media coverage of the National Park Service's 100th anniversary has been extensive. A recent article on Medium tells us all kinds of important things about what's happening in travel ...

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What You'll get from Marketing In-House

DIY. It's the founder's mindset. That's how you got into business in the first place, because you could do something better than the next person. But as your company grows, "doing-it-yourself" is usually an unsustainable trap. This is particularly true when it comes to marketing.

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"Branded Content" Has Peaked. Now What?

Spoiler: This is not a post about Snapchat. When marketing experts start to openly express fatigue with the current tactic du jour, it is usually a strong early indicator that there is change or evolution on the horizon. Such is the case with ‘branded content.’ From account planners to brand strategists to PR strategists, there are plenty of influential, client-facing experts saying openly what many of us have been instinctively feeling for some time. After spending the last five years ...

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