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June 9, 2014 Marketing by Jeff Welch
Complexity. That's where the analogy between building a house and marketing begins. Loads of specialists each working on their own little piece of the project, on their own schedule, with a tedious list of deliverables. Coordinating all those moving parts can be brutal. And the risk of screw-up is large. The dream home can quickly turn into an over-budget, over-delayed nightmare of bad taste and crappy materials. Sound like any marketing efforts you've worked on?
April 24, 2014 Marketing by Donnie Clapp
Quick—where’s the last place you watched a film, TV show, or other video? Why should a travel marketer care? Because it affects how we conceptualize the idea of video for our brands. If place is a physical location, then the important thing about brand video is finding the right channel to get the message to that place. But if place is the channel, then what matters is how well the message adheres to the rules of that channel. I’m here to tell you that whatever the case may have been for the past 10 grey-area years, the channel is now paramount.
April 14, 2014 Marketing by Jeff Welch
Great work places are based on cultures where employees are truly invested. Of course, a natural step in the evolution of this concept is to have leaders in the company become more than employees—they should have actual equity in the business. So today, I am announcing that three important leaders in the company have each purchased interests in MercuryCSC, becoming partners. I retain ownership as well.
February 11, 2014 Marketing by Megan Regnerus
Authenticity is a core value at Mercury as we work with travel and outdoor clients whose customers crave unique experiences in an increasingly homogenized world. But authenticity is showing up in other advertising sectors as well. What's behind this truth-telling trend, who is buying it and why?
January 31, 2014 Marketing by Mike Geraci
MercuryCSC teams up with Vasque Footwear to bring the new Find Out What's Within campaign to life through traditional, social and digital media strategies.