Featured Entry in Marketing

Conspicuous Nonconsumption

Want to connect to the green consumer? Help them stand out. I recently listened to the Freakonomics podcast “Hey Baby, Is That a Prius You’re Driving?” and it got me thinking about consumption, specifically conspicuous nonconsumption, or conspicuous conservation. Call it what you want, the green consumer wants you to know they’re a good person–and that’s an insight that businesses can leverage to help change consumer behavior for the better. Sustainable brands often try to blend ...

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Other Entries in Marketing

Don't Trump-ify your marketing. You need a strategy.

It's hard to consume news these days without getting bombarded with constant updates of the Republican primary race. The marketing landscape, unfortunately, is analogous of the rhetoric coming out of the mouths of some politicians, where tactics are placed ahead of strategy. There's a lot of impulsive actions without a strategic approach. We would warn any brand who thinks that's a smart idea.

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Sometimes Sales Start on the Inside 

When a company changes leadership, sometimes the first sell is to the brand's employees and shareholders. Having staff believe in its new president is an important first step in ultimately selling to customers. Find out how we helped First Interstate Bank introduce its new CEO to its stakeholders.

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Report: Activism is So Easy, It’s Hard. How Your Brand Can Help (The Pulse | Think T+O)

The federal Land and Water Conservation Fund wasn't recently reauthorized by the U.S. Congress, and the uproar was surprisingly rather faint. While the status of the program, which funds thousands of projects in every state each year, remains in flux, it did make us wonder: What does Experience Seekers think about activism, and what issues are closest to their hearts? Should brands engage in environmental activism? We tell you in the latest edition of MERCURYcsc's The Pulse report.

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