Entries Posted By Maclaren Latta

Webinar: Global Consumer Trends and Their Impacts on Sustainable Travel

Talking about consumer trends and how they impact travel and outdoor brands is one of my biggest passions. That’s why I was excited to share recent trends and their impacts with Sustainable Travel International’s two networks: the Sustainable Destination Leadership Network and the Sustainable Travel Leadership Network. This short-and-sweet 36-minute webinar includes insights for travel and outdoor brands, including three key takeaways.

Keep reading…

Sell the Experience, Not the Stuff

Do brands really care about how to better connect with consumers? Yes, based on the turnout at our Think T+O party at Outdoor Retailer Summer Market this past August, they do. For those who missed it, we hosted a shindig at Hotel Monaco during OR—complete with our new signature G+T+O cocktail—attracting some of the best brands in the outdoor industry. We were celebrating our newly launched Think T+O™, sharing insights about travel + outdoors.

Keep reading…

Collect the Dots, Then What?

Graph data courtesy Destination Analysts

Writer and entrepreneur Seth Godin always seems to say the right thing in the right way, and I often find myself quoting him or referencing his sage advice. This week was no different as I was explaining to a prospective client about the insights work that we do. To paraphrase Godin, we don’t just collect dots, we connect them. By connecting the right dots, we distill all of those dots down to the most actionable insights for our clients.

Keep reading…