Entries Posted By Maclaren Latta

Want to Keep Up with Women?

I grew up in a 1970s household where it didn’t matter that I was six years younger than my brother—or that I was a girl. Our parents treated us the same—whether we were skiing, biking, swimming, doing chores, getting into trouble, or doing whatever else came our way. There were no easy ways out because I was a girl, nor would I have wanted any. My favorite color was, and still is, blue. As a kid, my ...

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Report: Activism is So Easy, It’s Hard. How Your Brand Can Help (The Pulse | Think T+O)

The federal Land and Water Conservation Fund wasn't recently reauthorized by the U.S. Congress, and the uproar was surprisingly rather faint. While the status of the program, which funds thousands of projects in every state each year, remains in flux, it did make us wonder: What does Experience Seekers think about activism, and what issues are closest to their hearts? Should brands engage in environmental activism? We tell you in the latest edition of MERCURYcsc's The Pulse report.

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