Sustainability in the tourism industry was a hot topic as the World Travel Market (WTM) convened earlier this month in London, bringing together an estimated 40,000+ travel professionals from more than 150 countries across the world. Maclaren was there to present research in conjunction with the launch of the Sustainable Destination Leadership Network (SDLN).
As difficult as it is to creative advertising that stands out in the crowded marketplace, that can sometimes feel like the easy part. When it comes time to prove the value of marketing campaigns, it can be difficult to figure out exactly what to measure.
We are in the midst of expanding our research group that discusses topics related to travel and the outdoors. We'd love your help in putting us in touch with people who meet our criteria and would like to be compensated for sharing their opinions.
Simply beautiful. I can’t express the feeling of seeing our native people speaking so well about ourselves, our past, present and future.
Mark Azure, Assiniboine, Fort Belknap Indian Reservation
Nice words to hear about a monumental project that had the potential to not happen. After all, the 10-minute film project for the American Indian Alaska Native Tourism Association’s (AIANTA) American Indian Tourism Conference had several challenges.
The idea was to highlight seven Indian Nations and eight Native American ...
Have you ever been to “Red Carpet Country?”
Any idea where it might be?
Try Googling it. With some sleuthing, you’ll find that it’s a made-up name to describe Northwest and North Central Oklahoma. Regardless, if you’ve never been to “Red Carpet Country” (or even if you have), the name doesn’t give you any sense of where in the world it might be. Or more importantly in travel marketing, what you can experience there.
Decades ago ...