Consumers want brands to take the lead. According to the latest issue of The Pulse from Think T+O™ most consumers believe that brand activism is more effective than an individual speaking out or taking action. So how do brands lead them?
Brand creep occurs when you're not paying attention. It's important to stay focused on your brand and your audience. Here are a couple of questions that you should ask yourself often in order to keep your brand on track.
The federal Land and Water Conservation Fund wasn't recently reauthorized by the U.S. Congress, and the uproar was surprisingly rather faint. While the status of the program, which funds thousands of projects in every state each year, remains in flux, it did make us wonder: What does Experience Seekers think about activism, and what issues are closest to their hearts? Should brands engage in environmental activism? We tell you in the latest edition of MERCURYcsc's The Pulse report.
It's easy to connect with core customers, especially in the fly-fishing industry. Anglers are an engaged group. They are likely itching to read, watch, follow the next big fly-fishing book, movie, and Instagram account. So, how does a fly-fishing brand expand to customers beyond its core? You invite them.