Entries Posted By Jeff Welch
February 24, 2016 Marketing by Jeff Welch
January 20, 2016 Marketing by Jeff Welch
It's hard to consume news these days without getting bombarded with constant updates of the Republican primary race. The marketing landscape, unfortunately, is analogous of the rhetoric coming out of the mouths of some politicians, where tactics are placed ahead of strategy. There's a lot of impulsive actions without a strategic approach. We would warn any brand who thinks that's a smart idea.
November 3, 2015 Travel by Jeff Welch
Travel can bring clarity and perspective. MERCURYcsc's CEO Jeff Welch traveled extensively this fall, and he discusses some observations about the marketing industry he learned along the way, as well as a cultural surprise he ran into during one of his trips.
Climbers, paddlers, anglers and more. Why your focus on the "–ers" is missing the bigger opportunity.
July 28, 2015 Marketing by Jeff Welch
The adventure travel and outdoor recreation industries love to talk about "–ers". We have some sort of innate need to put people into tidy little enthusiast categories because it helps us think we better understand them and, on the business side of these industries—more easily market our products to them.