Entries Posted By Jeff Welch

Specialists Abound, But Who's Leading Them?

Complexity. That's where the analogy between building a house and marketing begins. Loads of specialists each working on their own little piece of the project, on their own schedule, with a tedious list of deliverables. Coordinating all those moving parts can be brutal. And the risk of screw-up is large. The dream home can quickly turn into an over-budget, over-delayed nightmare of bad taste and crappy materials. Sound like any marketing efforts you've worked on?

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Embracing Evolution — New Partners at MercuryCSC

Tanya White, Mike Geraci and Stacie Wunsch are now partners at MercuryCSC.

Great work places are based on cultures where employees are truly invested. Of course, a natural step in the evolution of this concept is to have leaders in the company become more than employees—they should have actual equity in the business. So today, I am announcing that three important leaders in the company have each purchased interests in MercuryCSC, becoming partners. I retain ownership as well.

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Outdoors Needs a Champ. Looking at You, Tourism.

An aerial view of the Bridger Mountains near Bozeman, MT. (Photo courtesy of beige.org)

Whether it's chopped up landscapes or underfunding for state parks, it seems we lose a little more of the great outdoors each day. How is this possible? How is it we live in a state where the outdoors is our cultural foundation and yet seem incapable of providing basic funding, let alone figuring out how to protect more of it?

Outdoor preservation isn’t just some act of charity. Because whatever investments we make in outdoor recreation, preservation and access actually pay us back—many times over.

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The One Question that Could Save your Business - Why?

Why ask why? Because if you don't, you roll out New Coke.

Why ask why? Because if you don't, you roll out New Coke. "Did you eat a bag of donuts for breakfast or something?" the PA asked rhetorically as she walked back in the room. I didn't get the humor. Or at this point, even the diagnosis. But it became clear moments later when she explained to me that I had diabetes. For a guy who is too old to have type one diabetes and too skinny to have ...

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Should Outdoor Brands be Responsible for Getting People Outside?

We spend a lot of time talking about "the issue" in the outdoor industry: how brands need to help save wild places so that people will have somewhere to use their products. True…if you make tents. But only 14% of dollars sold in the outdoor industry are hard goods. The rest don't really need the actual outdoors, only the image of the outdoors. So, is it the responsibility of outdoor brands to save these places? And if so, are any of our efforts working?

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