Entries Posted By Jeff Welch
August 29, 2013 Outdoors by Jeff Welch
We spend a lot of time talking about "the issue" in the outdoor industry: how brands need to help save wild places so that people will have somewhere to use their products. True…if you make tents. But only 14% of dollars sold in the outdoor industry are hard goods. The rest don't really need the actual outdoors, only the image of the outdoors. So, is it the responsibility of outdoor brands to save these places? And if so, are any of our efforts working?
July 10, 2013 Marketing by Jeff Welch
The headline might as well have said “Fargo attempting to lure Super Bowl to North Dakota.” It was a dream so seemingly outside of reality that you had to chuckle. Tulsa—yes, that Tulsa—wants to host the Olympics. Yes, those Olympics.
June 11, 2013 Community by Jeff Welch
The currency of New York, it is said, is money. The currency of Washington is power. And in Los Angeles, the currency is fame. Here in the West, our currency is land.