Entries Posted By Jeff Welch

6 Questions to Ask Yourself Before You Write That RFP

It's remarkable how many things in life become standard issue, despite a total lack of quality or effectiveness. We accept them, even implement them ourselves because they're easy. Or they're simply the way things have always been done. Airplane seats, banquet food, Congress, your uncle's inappropriate jokes at Thanksgiving. They are what they are. They elicit groans. Yet, they don't change. They are part of the life we accept. The marketing version of this is ...

Keep reading…

Environmental Leadership Matters. Even in Travel.

Lonely Planet's annual listing of top travel destinations has become both amusing and concerning to me. There's a place you've never heard of (Kotor, 2016's top city); a place you might be scared of (Transylvania, 2016's top region); and one that sounds like a joke (Queens, 2015's best in the U.S.). Welcome to sustainability in the travel industry. In the never-ending quest to visit a place that remains "unspoiled", we find ourselves in ...

Keep reading…

Don't Trump-ify your marketing. You need a strategy.

It's hard to consume news these days without getting bombarded with constant updates of the Republican primary race. The marketing landscape, unfortunately, is analogous of the rhetoric coming out of the mouths of some politicians, where tactics are placed ahead of strategy. There's a lot of impulsive actions without a strategic approach. We would warn any brand who thinks that's a smart idea.

Keep reading…