Climbers, paddlers, anglers and more. Why your focus on the "–ers" is missing the bigger opportunity.
July 28, 2015 Marketing by Jeff Welch
The adventure travel and outdoor recreation industries love to talk about "–ers". We have some sort of innate need to put people into tidy little enthusiast categories because it helps us think we better understand them and, on the business side of these industries—more easily market our products to them.