Posted June 15, 2012 by Molly Budinsky on Marketing
Data can lead us down a rabbit hole that delivers incremental wins, yet loses sight of why consumers connect with brands in the first place. You may have seen Jeff's post on analysis paralysis a couple of weeks ago.
We've talked about what it is. Now let's talk about solutions. Thursday, June 21st at 9AM Pacific/10AM Mountain, I will be teaming up with our good friends at Sustainable Travel International to give you an hour-long look at qualitative and quantitative research in travel marketing.
Using the world's first carbon neutral airline—Nature Air—as a case study, I'll dive into the importance of quantitative and qualitative data in the development of marketing communications and how to look the data in the eye and regain control of your limbs.
45 minutes of presentation, 15 minutes of Q&A. Go ahead and register so you can get the recording even if you don't make it to the live version. I'll see you Thursday.