...with Donnie Clapp, Community Manager for Montana Office of Tourism

Talking to your friends is easy. Talking to a stranger is harder. Where do you start? How much do you talk about yourself? How many questions do you ask? What do you do with your hands?

Jumping into social media on behalf of your sustainability- or tourism-focused business is similar. You're on Facebook and Twitter, and you feel comfortable there with your friends and family. It should be just as easy when you click that "Use Facebook as Page" link, but it's not. You need to be completely sure of who the brand is and the story you want to tell before you get started, or you risk your prospects seeing right through you and walking away.

Join us, along with Sustainable Travel International, for a two-part, free webinar series exploring exactly what a successful tourism-focused social media strategy is made of, from introductory elements to advanced topics.

Even if you can't attend live, please feel free to register anyway, since all registrants will receive the full presentation via e-mail afterward.

Register

• Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media

  Sept. 29, 9am PDT/12pm EDT. Register now.

• After the Honeymoon: Keeping Your Social Media Audience Engaged for the Long Term

  Oct. 6, 9am PDT/12pm EDT. Register now.