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MercuryCSC

Creative Strategic Communications

Messages from Mercury

Location, Location, Location

March 4, 2011 by Molly Budinsky

During a recent trip down to LA to visit an old friend, I went for a stroll along the boardwalk in Venice. Amid the array of sights, sounds, street performers and expected characters, something made me stop. That something was the juxtaposition of the Medical Marijuana Evaluation Center and Botox on the Beach.

Thinking back to Marketing 101, and the 5 P’s of Marketing: People, Product, Price, Place and Promotion, I wonder how Place is working for these businesses? If you don’t like one, you like the other? Or maybe Price drives traffic? Botox too expensive? Buy some weed and forget about the wrinkles? Better yet, maybe these business are forming a partnership? Buy one Botox treatment, get your medical marijuana card free?

Maybe Republicans and Democrats can learn to live in peace together after all.

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