Truth in Advertising, Pt. 2
December 10, 2010 by Jeff Welch
Apparently, we now live in such an artificial world that sugar has become a positive. Or so goes the theory behind throwback Pepsi…"made with REAL sugar!"
With marketing trends clearly headed towards honesty, simplicity and transparency—Pepsi’s throwback would seem to be a nod in that direction. Sugar is better than artificial sweeteners, right?
Of course, transparency only goes so far when you divulge the amount of sugar actually in the can via the metric system—a system that Americans really don’t understand.
In case you’re wondering, there are 41 grams. Which equates to nine—that’s right—nine teaspoons in one 12-ounce can. Bet the dentists are loving this one.
