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MercuryCSC

Creative Strategic Communications

Messages from Mercury

Truth in Advertising

October 22, 2010 by Jeff Welch

Two Marlboro cigarette packs. On the left, from Costa Rica, the pack has no warning. On the right, from the United Kingdom, half the pack is covered in a label that says 'Smoking kills'.

The photo above was taken at a bar in Scotland during a recent conference that attracted people from all over the world. On the right, a pack of smokes purchased in the United Kingdom. On the left, a pack from Costa Rica. Though not pictured here, America’s warning on the hazards of smoking falls somewhere in between.

There is obviously some correlation between the size of the warning and how developed a country is and how it views personal responsibility/government regulation. Interesting contrast with implications for the marketing business. Just glad we don’t deal in cigarettes, liquor, fast food and such. As much as I sometimes like these things.

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