At the recent US Travel/ESTO national conference, the Montana Office of Tourism was presented two of the org’s most prestigious awards: Best Print Campaign and Best Interactive Campaign. As Montana’s strategic/creative agency, we at MercuryCSC were both humbled (aw shucks) and stoked!

Montana’s “Nothing Here” campaign runs against the grain of most conventional state tourism office campaigns. Instead of trying to serve up a formulaic “we’ve got it all” (see Biff, Buffy and the ...

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Heading home from Outdoor Retailer a month or so ago, I was raving about electronic boarding passes. I had heard about this concept, but I had not been privy to it, until this trip. These electronic boarding passes are only available from some airlines, in some airports. News articles predict that by 2014, as many as 15 billion people will be using electronic boarding passes. And now I was getting to try ‘em out. Feeling very technologically savvy, I headed ...

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A field trip to Simms Fishing Products headquarters in Bozeman.

As an avid fly-fisherman living in one of the most pristine blue ribbon trout meccas of North America I'm constantly buying new gear and then eventually replacing it with better gear. So when Mercury told us that our next Geotravel inspired field trip would be to the Simms factory here in Bozeman I rescheduled my meetings and signed up to find out how my new waders were actually going ...

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It's that time again. It's the middle of summer and that means it's time for us to pack our bags and head down to Salt Lake City for Outdoor Retailer. This year Mercury is headed down with the Montana Office of Tourism who, along with Belize and Norway, have been invited by the Adventure Travel Trade Association to partner up in their 1,000 square-foot Adventure Travel Hub in the center of the Grand Ballroom.

The Adventure ...

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