When Mercury first started to focus on leading creative strategic communications with the Geotravel market, Jeff asked the team for input on how we can live, eat and breathe the Geotravel lifestyle in everything we do here. As a result, field trips to some of the Geotravel gems in our own neighborhood are one of the ways we take time to be the kind of people we want to connect with.

Last month's trip took us the Amaltheia Organic Dairy, local producer of some seriously badass chevre that can be found in regional groceries, farmers markets, restaurants—and in the secret recesses of the Mercury staff fridge—on any given day.

Melvyn Brown, who runs the business with his wife, Sue, and their cheesemaker/son, Nate, showed us around their Belgrade cheese factory while unfolding the story of how his life took a turn from performing cattle embryo transplants throughout the world to raising Alpine, Saanen and LaMancha goats just west of the Bridger Mountains, near Bozeman, Montana.

From the cheese factory, we headed to the place where a few organic pastures and a couple hundred goats make it all possible. Before entering the milking barn, everyone was issued a kitten. (Not kidding. Some neighbor kids who seem to have adopted the farm as a second home were handing out the little fluff balls like they were party favors.) Kelly is shown here, bemoaning the hardship of life as a Mercury designer.

In addition to receiving attention from the Food Network and the American Cheese Society, Amaltheia has been awarded Montana's EcoStar Award, which honors leaders in pollution prevention and sustainability practices. The piglets that we watched exploring a maverick route around the goat barn will be fed on organic whey (a cheese byproduct that would otherwise enter the waste stream), live in organic pastures and grow up to be organic pork.

Since 2005, the dairy has also sold organic compost, completing the circle of its zero-emissions goal. Most of us left with a little of it (free of charge) on our shoes, so the carpets at Mercury will be extra fertile for awhile.