Last week I was picking up some visiting friends at the Days Inn in Bozeman and I saw a Travelers for Open Land key card holder in their suite. It was a modest little piece of collateral that Mercury produced in the process of helping a group of Montanans transform a big idea into a simple reality.
The idea: People who want to explore Montana's unspoiled natural beauty want to preserve it. (And so do the folks who make ...
When Mercury first started to focus on leading creative strategic communications with the Geotravel market, Jeff asked the team for input on how we can live, eat and breathe the Geotravel lifestyle in everything we do here. As a result, field trips to some of the Geotravel gems in our own neighborhood are one of the ways we take time to be the kind of people we want to connect with.
Last month's trip took us the Amaltheia Organic ...
Early last Monday morning, a small MercuryCSC crew made the dramatic (referencing the scenery, not the driving) 5-hour journey to East Glacier. Destination, Glacier Park Lodge for the semi-annual Tourism Advisory Council conference. The meeting site is ever-changing but we were happy to have our home base here:
After a day packed with Montana tourism updates, discussions, reports, facts, figures and wrapping up with a friendly Family Feud-style game--Glacier National Park vs. Yellowstone National Park--we walked to dinner.
Curiosities peppered ...
After ranting (while also raving, in a positive manner) about the Montana ads that have taken over the Chicago CTA buses and the "L" in the Windy City, Barbara Brotman and The Chicago Tribune have decided to take on Montana. Montana's campaign showcasing Yellowstone National Park and Glacier National Park is "thrusting its mountainous finger right in our Midwest faces, taunting us with its magnificent scenery and world-class outdoor recreation," according to Brotman. So she and The Tribune are ...