Great time at CSD’s Geotourism Summit in DC.

Montana was an early adopter of Geotourism and remains a leader having 2 of only 6 U.S. map projects located here in Big Sky Country.  However, the successes here are built primarily on the idea that Geotourism is the best economic choice for our state, not because of its social and environmental benefits.  Of course, those attributes are extremely important and the very essence of what Geotourism is.  But destinations that want to embrace Geotourism need to first make the case that it is the best choice economically.  To do so, destinations need help understanding how to attract the right visitor as much as they need help protecting and enhancing the product.  Hope to see more discussion around this topic at next year’s CSD Summit.