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MercuryCSC

Creative Strategic Communications

Messages from Mercury

Entries Posted in April, 2010

Social Media Buzz for Traditional Advertising.

by Molly Budinsky

Interesting how social sites can be a magnifier of traditional advertising.  Or at least a little window into people’s conversations that we were never able to have just a few years ago.  Transit ads just started going up for Montana in cities around the U.S.  Twitter postings go up almost immediately after.

Here’s hoping this is an indicator it gets some more viral play like last year’s Seattle transit did.

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Geotourism…It’s About the Economics Too

by Molly Budinsky

Great time at CSD’s Geotourism Summit in DC.

Montana was an early adopter of Geotourism and remains a leader having 2 of only 6 U.S. map projects located here in Big Sky Country.  However, the successes here are built primarily on the idea that Geotourism is the best economic choice for our state, not because of its social and environmental benefits.  Of course, those attributes are extremely important and the very essence of what Geotourism is.  But destinations ...

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That was SO Pre-Bear Stearns

by Jeff Welch

You know how people talk about something being so September 10?  I had that feeling reading this old post while cleaning out our old website press archive.  April, 2008 seems like a different era and it was just two years ago.  Though I must say, I wish I’d have listened to what I was actually saying and sold short in the stock market.  It was a remarkably prescient post!

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