The 5 Keys to Communicating with Geotravelers was the subject of a talk by MercuryCSC’s Jeff Welch at the ABETA Summit in Sao Paulo, Brazil, September 10-13, 2009.

ABETA is Brazil’s Ecotourism and Adventure Travel Trade Association serving hundreds of tour operators and destination marketing officials throughout South America’s largest nation. Welch, who is the CEO of MercuryCSC, was invited due to his company’s understanding of the geotravel market and their success in reaching this market on behalf of the Montana Office of Tourism.

“Geotravelers travel more and spend more both on the trip itself and the gear and clothing they use in their lives,” said Welch. “Not only is it an attractive market economically for many destinations and brands, it’s a responsible one to go after because they are interested in areas that preserve sense of place.”