Geotravel Spending to Adjust but Continue
by Molly Budinsky
Two recent studies conducted by MercuryCSC indicate that travel spending among geotravelers will not decline as much as other groups. "Travel is not something they do," said Lex Sanford the lead researcher for the qualitative study. "It’s part of who they are." Quantitative data conducted in February 2009 by Leisure Trends Group, on behalf of MercuryCSC and the Montana Office of Tourism, supported Sanford’s findings. From a sample of 980+ people nationwide who were identified as geotravelers, nearly ...