MercuryCSC has partnered with Alexis Sanford Consulting, an account planning?research firm whose clients include VISA, Toyota and Starbucks, to perform the first intensive qualitative research regarding an emerging travel demographic – the geotraveler. MercuryCSC and Sanford’s firm created a proprietary online focus group of nationwide participants facilitating a blog–type conversation over several days. Through the dialogue, Sanford was able to better pinpoint geotraveler values and emerging trends that have impact for travel–related brands including outdoor retail and DMOs, transportation and others.