Never Go Full Tote Bag

There it was, in full glory at the bottom of Backcountry.com’s latest email newsletter: The Tote Bag. The online store that started with a handful of ski bum friends in a Heber City, Utah garage and grew into a $300 million, 600 person juggernaut thanks to its disciplined focus on elite and core outdoor athletes was now pushing an L.L. Bean mainstay.

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Having the characteristics of eloquence, shrewdness, swiftness, and thievishness attributed to the god Mercury.

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Travel and outdoor industry research. Delivered.

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