It’s Not About The Tent: Experts Weigh In On The Multibillion Dollar Camping Business And How We’re Going About It All Wrong

MERCURYcsc’s latest webinar dives into the uncomfortable truths about camping: We love to hate it. It’s a paradoxical relationship that has forced travel and outdoor brands to reevaluate the way they’re talking about it and who they’re talking to.

Joining Maclaren Latta, MERCURYcsc’s VP of consumer insights, is Luis Vargas, EVP at The Clymb – a Portland-based e-commerce site selling gear and adventure travel, and Alyssa Ravasio, CEO and founder of Hipcamp, an online booking company ...

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