Using Fun and Converged Media to Make the Most of an Event Sponsorship

Eventgoers at the 2014 GoPro Mountain Games needed to answer only a few simple questions in order to discover their true Spirit Animal...

If you were an Outdoor brand and you'd decided to commit to a big event sponsorship like the 2014 GoPro Mountain Games, how would you capitalize on that opportunity? Would you give product away? Make T-shirts? How would you extend the reach of your sponsorship beyond the gates of the event and into the digital space?

This year, we had the chance to help Vasque do just that.

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Having the characteristics of eloquence, shrewdness, swiftness, and thievishness attributed to the god Mercury.

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Travel and outdoor industry research. Delivered.

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