Count us among the many fans of the clothing brand Patagonia — though as marketing people, perhaps more so for the way they manage their brand than the clothes themselves. Regardless, like most fans, we’re keen to spend a few … Continue reading
At the recent US Travel/ESTO national conference, the Montana Office of Tourism was presented two of the org’s most prestigious awards: Best Print Campaign and Best Interactive Campaign. As Montana’s strategic/creative agency, we at MercuryCSC were both humbled (aw shucks) … Continue reading
Heading home from Outdoor Retailer a month or so ago, I was raving about electronic boarding passes. I had heard about this concept, but I had not been privy to it, until this trip. These electronic boarding passes are only … Continue reading
A field trip to Simms Fishing Products headquarters in Bozeman. As an avid fly-fisherman living in one of the most pristine blue ribbon trout meccas of North America I’m constantly buying new gear and then eventually replacing it with better … Continue reading
It’s that time again. It’s the middle of summer and that means it’s time for us to pack our bags and head down to Salt Lake City for Outdoor Retailer. This year Mercury is headed down with the Montana Office … Continue reading
On Thursday the MercuryCSC crew took a field trip to Three Forks, Mont. to talk a bit of business and explore the history and unique personality of the town. So as not to take it over in one swarming mass … Continue reading
The epic journey began with a simple quest. We needed a shuttlecock. After a few quick giggles over the term shuttlecock the mission began. The first stop was the hardware store, the guy in the Hooters shirt, sweating profusely, suggested … Continue reading
The warning sign as you walk in the Headwaters Heritage Museum, Three Forks, Mont. What is the point of not allowing photography in an era of social media? Unless it’s the Mona Lisa, it would seem that photos can be … Continue reading
Adding chickens to the backyard farm. I found a website last March which promised to tell me what was in season locally. All sorts of excited, I clicked and entered the month and my zipcode. It laughed at me. I … Continue reading
On a recent surf trip to Costa Rica I was reminded of an important lesson… if you really want a feral experience you’re going to have to travel a bit further than most. Perhaps not a further distance, simply a … Continue reading